Generative AI for Marketers
Go from AI-curious to AI-fluent — and walk out with a complete, AI-built marketing portfolio.
A hands-on, no-code course that teaches non-technical marketers to use generative AI across the whole job: research, content, agents, and discovery. You survey a fast-moving landscape, learn just enough of the foundations to be dangerous, and build real deliverables in every session — culminating in a complete AI-generated marketing portfolio.
Who it's for — Marketers and communicators with no coding background — anyone who wants AI to do their existing job dramatically better.
- Create marketing content — text, image, audio, and video — with AI tools and assistants
- Prompt effectively using a repeatable six-principle framework
- Run competitive and market research with Deep Research agents and RAG
- Build and schedule marketing automations as reusable AI “skills”
- Deploy an always-on marketing assistant and make your brand findable by AI (GEO)
- Apply AI responsibly — disclosure, copyright, bias, and data privacy
You leave with An always-on marketing agent that runs your campaigns end to end.
These aren't demos — they're working agents you build hands-on and tailor to your own role, data, and custom spec.
Email Triage Automation
A Claude Cowork skill that reads, sorts, and drafts replies to inbound email, packaged as a reusable, scheduled task.
Outbound Campaign Generator
An automation that produces a full outbound marketing campaign on demand, turned into a saved skill the marketer can re-run.
Invoice Processing Automation
A Cowork automation that extracts and totals invoice data using real spreadsheet formulas instead of hallucinated numbers.
Drafter–Critic Strategy Agent
A two-persona agent pair where one drafts campaign strategy and a skeptical CMO critiques and scores it over several rounds until it's board-ready.
Telegram Marketing Agent (Nanobot)
A locally-run, always-on agent reachable from your phone that runs scheduled intelligence scans and generates content and images on demand.
How you build them, class by class
AI Fluency for Marketers
- How models are trained and why they hallucinate — just enough foundations
- The six prompting principles, and weak vs. strong prompts
- The chat-assistant landscape and when to use which
- Deep Research agents and RAG for competitive analysis
AI Agents for Marketing
- The six-level autonomy ladder, with marketing examples at each
- Claude in Chrome for competitive intel and data extraction
- Claude Cowork: email triage, campaign generation, and invoice processing
- The Drafter–Critic pattern for dramatically better output
AI Content Production & Marketing Assistants
- Presentations, podcasts, images, and video — the complete content stack
- Generative Engine Optimization (GEO): getting cited by AI assistants
- Build an always-on marketing agent on Telegram
- Pull it all together into your final portfolio
The names the whole industry runs on.
ChatGPT
The app that put generative AI in front of the world — and became the fastest consumer application ever to reach 100 million users.
Claude
The assistant marketers reach for when the work has to be right — and the engine behind the Cowork automations and in-browser research you build in this class.
Gamma
One of the most widely adopted AI design tools — turns a prompt into a finished, on-brand deck in minutes, no slide-wrangling required.
Plus the rest of the working stack — Claude · ChatGPT · Gemini · Perplexity · Deep Research · NotebookLM · Gamma · Canva · ElevenLabs · NanoBanana · Recraft · Veo 3.1 · Kling · Runway · Claude in Chrome · Claude Cowork · MCP · Nanobot on Telegram · Ollama.
Your hands-on capstone: a complete AI-built marketing portfolio for your product — positioning, a campaign strategy, an AI-built presentation, product images, a Telegram-agent asset set, and audio or video. It's the work your certificate is based on, and a portfolio you can show an employer.
Your certificate is based on what you build — not attendance.
Ready to build your AI agent?
A small, high-quality cohort for leaders — fully online, hands-on from minute one.