AI for Marketers
Go from AI-curious to AI-fluent — and walk out with a complete, AI-built marketing portfolio.
A hands-on, no-code course that teaches non-technical marketers to use generative AI across the whole job: research, content, agents, and discovery. You invent a product in the first hour and build its marketing around it all course long — surveying a fast-moving landscape, learning just enough of the foundations to be dangerous, and shipping real deliverables in every session. The throughline is a simple, repeatable loop — do the task once, save it as a reusable skill, then run it on demand — culminating in a complete AI-generated marketing portfolio.
Who it's for — Marketers and communicators with no coding background — anyone who wants AI to do their existing job dramatically better.
In class you work on a synthetic company corpus — a fictional business modeled on real-world challenges, so you practice on realistic, messy data, not toy examples.
- Create marketing content — decks, images, podcasts, and video — with AI tools and assistants
- Prompt effectively using a repeatable six-principle framework, and direct images like a cinematographer
- Run competitive and market research with Deep Research agents and RAG
- Build and schedule marketing automations as reusable AI “skills” you run on demand
- Deploy an always-on marketing assistant and make your brand findable by AI (GEO)
- Judge and curate AI output — close the “explainability gap” and apply AI responsibly (disclosure, copyright, bias, data privacy)
You leave with An always-on marketing agent on your phone that scans competitors, drafts content, and runs your campaigns end to end.
These aren't demos — they're working agents you build hands-on and tailor to your own role, data, and custom spec.
Email Triage Automation
An assistant that triages your inbox and drafts replies — built once, then saved as a reusable, scheduled skill you run on demand.
Outbound Campaign Generator
An assistant that produces a full outbound marketing campaign on demand, saved as a skill you can re-run anytime.
Invoice Processing Automation
An assistant that extracts and totals invoice data accurately — grounded in real calculations, not made-up numbers.
Drafter–Critic Strategy Agent
A self-critiquing agent that drafts campaign strategy and stress-tests it against a skeptical CMO until it's board-ready.
Always-On Marketing Agent
An always-on marketing agent — private and on your phone; runs scheduled competitor and news scans and generates content and images on demand.
How you build them, class by class
AI Fluency for Marketers
- How models work and why they hallucinate — just enough foundations
- A repeatable prompting framework, and weak vs. strong prompts
- The chat-assistant landscape and when to use which
- Deep Research agents for competitive analysis
AI Agents for Marketing
- The autonomy ladder, with marketing examples — and the safe zone to operate in
- In-browser agents for competitive intel and data extraction
- Packaging repeatable marketing work as reusable AI skills
- The Drafter–Critic pattern: a skeptical CMO critiques and scores your strategy
AI Content Production & Marketing Assistants
- The complete content stack — decks, podcasts, images, and video
- Creative direction for images: emotion, scene, era, lighting, and scale — and the bias and hallucination traps to avoid
- Generative Engine Optimization (GEO): getting your brand into AI answers
- Build an always-on marketing agent, then assemble everything into your final portfolio
The names the whole industry runs on.
ChatGPT
The app that put generative AI in front of the world — and became the fastest consumer application ever to reach 100 million users.
Claude
The assistant marketers reach for when the work has to be right — and the engine behind the Cowork automations and in-browser research you build in this class.
Gamma
One of the most widely adopted AI design tools — turns a prompt into a finished, on-brand deck in minutes, no slide-wrangling required. In class you build an 8-slide investor pitch with it.
Plus the rest of the working stack — Claude · ChatGPT · Gemini · Perplexity · NotebookLM · Gamma · Canva · ElevenLabs · Claude in Chrome · Claude Cowork · MCP.
Your hands-on capstone: a complete AI-built marketing portfolio for your product — positioning, a campaign strategy, a presentation, product images, an always-on agent, audio or video, and a short write-up of your process. Graded on quality and curation, not volume — iterate, read every slide, ship nothing made up. It's the work your certificate is based on, and a portfolio you can show an employer.
Your certificate is based on what you build — not attendance.
Ready to build your AI agent?
A small, high-quality cohort for professionals — fully online, hands-on from minute one.